How can Content Curation improve the personalized learning experience?
It is very clear that it is necessary to be aware of the latest developments in the industry about customers and competitors. But there is too much content and too limited time to read to be aware of all this.
Therefore, only a few hours can be spent on checking multiple sites, resources and social media in order to search for the most relevant content every day to make learning more personal.
However, to be honest, this method is really not that efficient. Because most people do not have time to spend several hours searching for quality content.
Therefore, what is lacking are people who find, filter, share and add value to external content and make it easier for time-constrained teams to stay up to date on what is important to them. That is, content curators. Because that’s what content curators do. L & D specialists are perfectly positioned as curatorial heroes who can bring viewers highly relevant external content much faster and cheaper than a piece of private tuition.
Ways to Make Learning More Personal with Selected Content
The following are ways that learning and development professionals can make learning more personal by selecting content for teams.
Getting to know the audience: Like any learning intervention, effective development begins with a cause. The target audience needs to be constantly fed with an external content. The task of the curator is to understand what kind of information the target audience needs and how often. In this way, effective curation is like covering any learning initiative– an understanding of which types of content work best to help your specific audience succeed. In this context, questions can be asked to reveal the types of content that teams want. Besides some trial and error here, it is also extremely important to share sample content and give feedback on the quality and relevance of the content.
Another way is to personalize the experience after getting an idea of the type of external content that will help teams gain knowledge. This is called content filtering. Thus, viewers can see only the content that is really valuable to them.
Another way to improve the personalized learning experience for the Content Curator is to automate filters. Some optimization tools allow you to automatically filter the content according to the specified rules. Using automatic filters is not the same as selecting articles personally, but it saves a lot of time and provides a content base that can then be reviewed to choose the one that is most relevant to the target audience.
Filtering content as described above is a critical step in creating a more personalized experience. By avoiding noise, teams can be helped to focus on highly relevant and valuable information. However, in order to personalize the content and move on to the next step, it is necessary to add value to the content. This means more than just linking to an article. Adding comments, context, and insight, or removing irrelevant content by comparing it, also adds real value to the content.
In addition, if a social platform is used that makes discussion possible, conversation can be initiated and social learning promoted through curated content and related discussions. Creating content that is personally relevant to the masses takes time. But if your audience doesn’t see it, it’s a waste of time. That’s why it’s so important to place the content you’re curating where your target audience is most likely to find it and interact with it.
Instead of blocking another entrance on a different platform, you can go to the place where the masses hang out. This may mean viewing content that has been curated. Studies can be done to find the right channels for each target audience.
Personalizing, filtering and curating content is not a one-time thing. New content is appearing every hour.
Personal, daily habits can be acquired for checking resources and sharing articles. It is necessary to recognize and adhere to the fact that a series of articles or other frequency on a daily or weekly basis with the target audience will work best for them.
If all this sounds complicated, you can start by curating the work for yourself. Ask yourself what topics you are interested in professionally, what tools you use to find content that interests you, how much time you spend on it, the value of creating content for your own personal learning.
In summary, there are many ways that curation can be used to personalize learning. But in order to make this an activity that can save time or make it easier, investing in some tools or focusing on some points will be extremely beneficial.